What is 

OraeGage?  

OraeGage: Preserving the Spirit and History of Seoul


Across Seoul, there are long-standing local businesses that have remained in the same place for decades, becoming part of the city's everyday life and collective memory.


From family-run workshops passed down through generations and neighborhood barbershops filled with cherished memories to beloved restaurants known for their timeless flavors, each OraeGage tells a unique story.

More than simply old businesses, OraeGage represents places where Seoul's history, culture, and community continue to thrive.


The Seoul Metropolitan Government identifies and introduces these remarkable places, transforming them into cultural tourism experiences that showcase the city's distinctive charm.


As you wander through Seoul's winding streets, you'll discover the authentic stories, traditions, and people that can only be found at OraeGage.

OraeGage Brand Identity

Hanok Roof

Inspired by the graceful eaves of a traditional Korean hanok, this element symbolizes the enduring history, heritage, and timeless value of OraeGage.

Seal Engraving

Created by master seal engraver Lee Si-gyu of Myeongsindang Brush Shop, one of Seoul's OraeGage businesses, this design represents the partnership between the Seoul Metropolitan Government and OraeGage.


OraeGage Characters

Orae

A wandering guardian goblin who travels across Seoul in search of OraeGage.

Inspired by the OraeGage brand identity, Orae was created to celebrate the city's long-standing local businesses.

As the friendly guide of OraeGage, Orae helps preserve these treasured places so they can continue their stories for generations to come.

OraeGage on Social Media


OraeGage by District

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 Tourism Industry Division, Tourism & Sports Bureau, Seoul Metropolitan Government 

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